Episode 2 - Stop Overcomplicating your Marketing Funnel
In this episode, I break down the marketing funnel and how to create a simple one that actually works for your business. I discuss the three stages of a marketing funnel: awareness, consideration, and conversion. I also highlight the importance of understanding your ideal customer and what they want to hear.
Key Takeaways
A marketing funnel is the journey your customer takes from discovering you to buying from you.
The three stages of a marketing funnel are awareness, consideration, and conversion.
It's important to understand your ideal customer and what they want to hear before creating any marketing materials.
You can attract people to your business at the awareness stage through SEO, social media, paid ads, networking, and speaking engagements.
You can nurture leads in the consideration stage with lead magnets, email sequences, and educational content.
You can convert leads into customers in the conversion stage with a strong offer, a simple checkout process, urgency, and scarcity.
Episode Highlights
00:15 What is a marketing funnel?
01:14 The three stages of a marketing funnel.
02:15 How to build a simple, effective funnel.
03:05 Convert interest into engagement in the consideration stage.
04:01 Convert engagement into sales at the conversion stage.
05:11 Make it easy for people to buy.
About Liz:
I’m a straight-talking, results driven digital marketing strategist for growth-focused SME brands and business owners and I work with business owners to develop and embed tailored digital marketing strategies that actually drive growth.
I hate seeing money wasted and talented people exasperated by marketing that doesn’t track back to business objectives and KPIs.
I would love to hear what you think of this episode, so please do leave a comment, let me know on LinkedIn or see how you can use my digital marketing expertise at https://www.bureau43.com/
This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk ).
If you enjoyed this episode, please leave a 5* rating and review!
