Episode 1 - Escaping the Marketing Grind
Escaping the Marketing Grind
How to get out of the jar so you can read the label and achieve long term success!
In this episode of Haven from the Hype, I tackle one of the biggest challenges facing UK SMEs today: getting stuck in the day-to-day marketing grind and neglecting long-term strategic planning. I share four practical steps to help you break free from this cycle, build a resilient brand, and achieve long-term success in your digital marketing efforts.
Key Takeaways:
Know your starting point: Conduct a SWOT analysis and competitor analysis to understand your current position and identify opportunities and threats.
Set a long-term vision: Define a specific and unique long-term goal for your brand that aligns with your overall business objectives.
Balance short and long-term tactics: Prioritise activities that not only generate leads but also contribute to building a strong brand and market position.
Gain an outside perspective: Seek feedback from mentors, consultants, or customers to get a fresh perspective on your brand and marketing strategy.
Episode Highlights:
00:46 The Struggles of SMEs in Digital Marketing
01:59 Step 1: SWOT and Competitor Analysis
03:04 Step 2: Setting Long Term Goals
04:37 Step 3: Balancing Short and Long Term Tactics
05:28 Step 4: Getting an Outside Perspective
Mentioned in the Episode:
Free SWOT analysis template - bureau43.com/swot
SME Research: https://journals.sagepub.com/doi/abs/10.1177/0266242619879369 and https://link.springer.com/article/10.1007/s11187-023-00748-4
About Liz:
I’m a straight-talking, results driven digital marketing strategist for growth-focused SME brands and business owners and I work with business owners to develop and embed tailored digital marketing strategies that actually drive growth.
I hate seeing money wasted and talented people exasperated by marketing that doesn’t track back to business objectives and KPIs.
I would love to hear what you think of this episode, so please do leave a comment, let me know on LinkedIn or see how you can use my digital marketing expertise at https://www.bureau43.com/
This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk ).
If you enjoyed this episode, please leave a 5* rating and review!
