Fractional CMO

and Interim Head of Digital

for B2B SMEs serious about growth

Providing high calibre digital marketing support with flex to ambitious B2B SMEs

Why work with me?

  • 15+ years multidisciplinary experience in strategic and hands-on digital marketing, across a wide range of industries.

  • Experienced fractional CMO and Head of Digital to tech startups and SME scaleups.

  • Level 6 CIM qualified.

  • Experienced advisor to powerhouse entrepreneurs and FTSE 100 Boards on the topics of strategic marketing, digital marketing, SEO and social media.

  • Spearheaded multiple digital transformation and large scale, complex web development projects throughout my career.

  • Experienced people manager and leader of diverse, cross-functional teams, including web development teams, marketing and IT departments and external agencies, driving collaboration and delivering measurable business results.

Instantly plug senior digital marketing expertise into your business, without the overheads or long-term commitment of a full-time hire.

My fractional packages are perfect for SMEs who already have someone internally responsible for marketing, but need senior-level guidance to boost effectiveness and results.

Fractional Digital Marketing Packages

Essentials

Expert digital marketing advice when you need it, affordable support every month.

  • A plug-and-play Head of Digital for your business, without the cost or HR hassle of hiring in-house.

  • Dedicated access to consultancy and expert advice across the full digital marketing mix - SEO, PPC, social, web development, email marketing, digital PR, and more.

    • 2 strategic advisory calls each month

    • Email support for quick queries, feedback, and guidance between scheduled calls

    • Experienced second opinion on external agency work, helping you maximise value from digital, creative, or web agency relationships

    • Expert advice for quick decisions and troubleshooting

  • From £800 per month

Growth

Strategic momentum and smarter digital marketing for scaling SMEs

  • This package builds on the solid foundations of the Essential tier with deeper strategic input, regular performance insight, and closer collaboration. It’s designed to help your in-house marketer move faster and smarter, with senior support every step of the way.

  • Everything in Essential, PLUS:

    • Strategic planning and creative concepts support (help planning new initiatives or campaigns)

    • Monthly analytics and insights report

    • Priority response and extended advisory support

    • Access to custom tools and templates (planning frameworks, briefing templates, checklists)

  • From £1200 per month

  • Liz is an outstanding Consulting Marketing Director. Hire her immediately.

    Rebecca Fitzgerald, CEO, StrawberrySocial

  • Her technical knowledge and digital marketing expertise was invaluable and she was a pleasure to work with. Highly recommended.

    Nicholas Wright, COO, Daappa

  • Liz embodies that rare combination of strategic marketing knowledge with hands-on digital expertise.

    Daryll Middleton, Co-Founder, Teacheroo