Episode 3 - Finding Focus in the Attention Economy

This episode is dedicated to helping SME owners find focus and avoid distractions that clutter to-do lists, diaries, and minds. Key points include the importance of investing in long-term brand building through owned channels, maintaining quality and authentic content over chasing trends, being cautious about adopting new tech and tools, and focusing on meaningful metrics.

Practical strategies include concentrating on building brand narrative, enhancing customer experience, and ensuring marketing efforts align with long-term goals and core values.

Key Takeaways

• SMEs can gain a true competitive advantage by investing in long-term brand building through their own channels.

• It is more important to focus on quality, consistency and authenticity than to chase every trend.

• Build content and experiences that define and demonstrate your brand's personality and values.

• Ask yourself if a new marketing opportunity aligns with your long-term goals and core brand values, or if it's a distraction.

Episode Highlights

00:53 The Reality of the Attention Economy

01:24 Three Things to Stop Worrying About

01:30 Social Media Hype and Algorithm Changes

02:34 New Tech and Tools

03:15 Meaningless Metrics

04:02 What to Focus on Instead

About Liz:

I’m a straight-talking, results driven digital marketing strategist for growth-focused SME brands and business owners and I work with business owners to develop and embed tailored digital marketing strategies that actually drive growth.

I hate seeing money wasted and talented people exasperated by marketing that doesn’t track back to business objectives and KPIs.

I would love to hear what you think of this episode, so please do leave a comment, let me know on LinkedIn or see how you can use my digital marketing expertise at https://www.bureau43.com/

This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk ).

If you enjoyed this episode, please leave a 5* rating and review!