AIO, GEO, SEO - I’m drowning in acronyms, send help.

Man sits at laptop with his head in his hands. Maybe he is struggling to keep up with changes in organic search best practice?

Worried about reducing organic search click throughs? Are AI answers and overviews cannibalising traffic to your website in front of your very eyes?

The good news is the fundamentals of good SEO haven’t changed - it’s about quality, relevance, trust, authority. The bad news (for some) is that Google is losing its stranglehold on search so your SEO strategy needs to start shifting to reflect that.

Who am I to talk you may ask

I have over 15 years of experience in SEO (the ethical kind, mind you), much of it client-side. This means I’ve spent 15 years successfully swerving SEO agency hype and avoiding black hat tactics from self proclaimed ‘gurus’. I’ve surfed the wave of approximately 7726 Google algorithm updates, consistently driven relevant traffic, built link equity, launched and managed award winning websites and led strategic content and SEO strategies that worked.

So, what to do?

AI (at least in the context of SEO*) is nothing to fear but it does need to be taken seriously, so why not get going now and get a head start over your competitors? Tick AI SEO off your list. Work with me and let’s turn the tide and get it sorted. 

Click here to find out more about my SEO services, from my bespoke SEO Dashboards to in-depth SEO audits, checklists and consultancy.

*I have deep concerns about AI in general, (thanks for the heads up Geoffrey Hinton) but I’ll keep that particular dystopian nightmare to myself.